Lisa Riggs | A Celebration of Phenomenal Women

“It’s making a difference in the world that prevents me from ever giving up.”

-Deborah Meier

It is my honor to share with you all this month more about the CEO, Founder, and woman behind the Bay Area-based company, Spirit Sox USA.

Phenomenal women are everywhere and Lisa Riggs is no exception. She comes from a long line of entrepreneurs (her grandfather started his own jam and jelly company!) and is the first in her family to move from food-industry based entrepreneurship to socks! Spirit Sox USA helps fuel fundraisers for organizations in various industries and non-profits, both locally and nationally.

She has also been featured as a podcast guest on Blue Roads Education Group, School Zone Podcast, and Enterprise Podcast Network. In addition to being affectionately known as the “Sock Queen”, Lisa is also a proud mother, wife, and loyal Bay Area fan of both the 49ers and Giants!

Image | Heartbox Photography

Hair & Makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

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“I founded Spirit Sox USA about 5 years ago. We are a certified woman owned company that customizes socks uniquely for each customer. My true goal is to make the world a better place 1 sock at a time and that's why I do what I do and donate 5% of my profits to helping underserved communities.

On a personal note, I've been married almost 25 years and am enjoying empty nest more than I expected with my husband! My son, Mitchell, is 20 and attends UCI, majoring in Chemistry with a goal of saving the planet with chemistry. My daughter, Kayla, is 19 and will be a sophomore at Cornell, studying communications and already an editor for the Cornell Sun and blog writer for the Women's Network. We love our animals! Our 2 rescue dogs, Tucker and Callie, our 30 year old box turtle, Henry, and our 5 fantail goldfish! In my spare time I love to exercise, enjoy the outdoors, go to the beach and read. My happy place is swimming with the sea turtles in Maui!”

What has your journey looked like personally/professionally to get to where you are now?

“I had to grow a lot personally in order to grow professionally. I'm a perfectionist and perfectionists do not like to fail. Do you know the % of startups that fail? 90%. So my personal growth which included confidence in myself and my abiilites as well as overcoming, or even embracing, the fear of failure. I have to admit Google search is my friend - it's amazing what I have been able to teach myself from full Photoshop skills to how to build a business!”

What do you enjoy about what you do? What are some of the challenges?

“Honestly, my favorite part of my job is helping my customers improve their community or area of the world. Who would think a pair of socks can make the world a better place?!

But time after time, I've seen my customers raise money with their sock fundraisers to fight teen suicide, support Down Syndrome, raise awareness for mental health, fund cancer reasearch on so on."

My main challenge is being a one woman show, not because I'm a woman, but because I wear so many hats. I did get funding to start this company so I truly have built it from the ground up. As we've grown, I've been able to hire contractors to take on roles in the company but I just never seem to have enough time to get it all done.”

Knowing what you know now, what would you tell your 18 year old self?

“My 18 year old self always focused on the negatives about myself rather than the positives. Thankfully I when I went to college I found both my indepence and the start of my self confidence. So if I could talk to her now I'd say: Be kinder to yourself. Enjoy the moment. Have confidence in YOU.”

What do you appreciate most about your life now/what are you most proud of?

“My family 100%. I am so proud of my kids for their intelligence, their accomplishments and most importantly for the genuinely good humans that they are. I'm also very proud of my husband and I who have our 25th anniversary approaching and worked our tails off to create a loving and happy household for our family. As we all know it's not always easy, but it sure is worth it.”

Who inspires you and why?

“My dad has always been my biggest inspiration. He's so smart and confident but also one of the kindest, most thoughtful people you will ever meet. He's run and sold multiple companies so he is tough in the boardroom but a softy with babies and dogs and his grandchildren, too! I come from a family of entrepreneurs. My grandfather started his own jam and jelly company. My dad started a strawberry company. And as the 1st female entrepreneur I took us out of food and into socks!”

A fun or surprising fact about yourself?

“Fun fact: I have a 30 year old box turtle named Henry. He is my sidekick and I love him dearly! Also, I am a sports nut! Die hard 49er and Giants fan. We've had season tickets to the Niners for 31 years and I rarely miss a game!”

If you could meet anyone in history, who would it be and why?

“Honestly, I think I'd like to meet Oprah. She has overcome so many barriers and failures to be the household name that she is while always retaining her class and her authenticity. She is someone women of all ages and colors can look to as a role model.”

Celebrating Phenomenal Women | Tiffany Castillo

 When I first started Heartbox Photography almost 9 years ago, I (as many photographers who are just starting out will attest to) began experimenting with the various styles and types of photography I wanted to specialize in. Everything from families to weddings and everything in between helped refine my creative style over the years and clearly showed me that I thoroughly enjoyed portrait photography that specifically highlighted women the most.

Tiffany Castillo is a devoted mother, wife, and works as a loan officer with Green Family Mortgage, a family-owned mortgage broker. During the early stages of my business, I had the privilege of working with Tiffany on a styled photoshoot in the San Jose area, as she so graciously agreed to help me build my portfolio and serve as one of my models.

It has been many years since that photoshoot and I recently had the honor of working with her again, this time to create her business headshots. One of my favorite things about her session is that we not only got to take advantage of the beautiful outdoor light, but also that her images prove you can absolutely have professional headshots that seamlessly integrate a fresh style and sense of fashion as well.

Without further ado, I am proud to share with you all the latest photoshoot featuring this phenomenal woman, Tiffany Castillo.

Images | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

“My passion is giving people knowledge regarding home financing and homeownership. Although I am a “mortgage loan officer,” I like to consider myself an advisor when it comes to home financing. Advising new and current homeowners how they can best utilize their largest asset.

Interestingly enough, it took me awhile to get here – it was not a straight line and I am proud to have arrived at my destination thus far. When thinking about “what I want to be when I grow up,” it was never a mortgage advisor.

While in tech, my manager knew I was not happy and asked where I see myself in 5 years. I was honest and told him that I can see myself in real estate but not as a realtor. He reached out to a family member who is a mortgage broker and asked if she would be willing to speak with me. From there, she took me under her wing and has guided me to where I am today.”

What do you enjoy about what you do? What are some of the challenges?

“Being part of this big event in a person or persons life/lives. The elation and excitement they feel, that its doesn’t seem real because it hasn’t all set in yet. The challenges – in general, purchasing a home is a stressful time due to the timeline of the purchase. Getting first time homebuyers to understand that things are moving as they should can be hard as there is a lot at stake for them, and I completely understand. I think it really comes down to trust – building that trust with my client – both a joy and a challenge.”

Knowing what you know now, what would you tell your 18 year old self?

“Save early and don’t live outside your means even if it looks pretty – whatever it was, it was not worth it knowing what I know about being financially healthy with an asset of a home!”

What do you appreciate most about your life now/what are you most proud of?

“I appreciate my family - my kids are my pride and joy. They are what push me every day to do what I do. To help those families who are like mine and only want the best for them.”

Who inspires you and why?

“Again, my kids. They really show me how important it is to live in the moment. That not everything is so serious. They inspire me to be a better person every day and I base my decisions on what is best for them, both personally and professionally.”

A fun or surprising fact about yourself?

“I am an adrenaline junkie, love tattoos, roller coasters, anything to get the heart racing – you’ve got one life, do what makes your heart go!”

If you could meet anyone in history, who would it be and why?

“I would want to see my grandfathers to be honest. They were both very different men and when they passed, for one I was too young, and for the other, I was too naïve. I would want to sit down with them and ask them about their lives – how they came to be who they are. Stories from my family are great but I have my own questions and would love to hear their stories from them.”

“I strive to be the best resource to all who know me in whatever it is they need assistance in. And if I don’t have the answer, I will do my best to point them in the right direction. I will continue to be curious, knowledge is power!”

What Would You Say to Your Younger Self?

Hey, ladies.

If you could face your younger self now, in the form of that teenaged girl growing up and learning life, what would you tell her? 

What would you say about self-confidence? About womanhood?

What would you say about outward and inward beauty? 

About love? About mistakes? 

What would you tell her about flying…and about the moments we fall down in life? 

I think that portraits are some of the best ways you can show your teenaged girls that life is already happening NOW. That it’s important, especially for young girls growing into womanhood, to see that it is more than ok, dare I even say, necessary, to see the value in existing in portraits, to capture where they are in life now. 

Not to wait until they feel “worthy”.

Not when they achieve society’s definition of what is “beautiful”. 

Not when they achieve x, y, or z. 

And certainly not when have earned the approval of other people. 

But now. Just as they are.

So that when it comes time for them to look back at those photographs of their younger selves, they can smile in remembering who they were becoming in that image. They can smile remembering that someone advocated for them and told them that they absolutely are worthy to capture in a photograph, even if they are still learning and trying to understand their life, awkwardness and all.

It is a joy to be able to capture young adults in photographs. 

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ANNOUNCEMENT FOR SUMMER!

Whether they are entering in as seniors in high school or have just begun their teenage years, we are now booking for outdoor photo sessions this summer!

I  invite you to book that appointment for the young adults in your life, whether they are your own children, your nieces, your god-children, whatever the case may be. 

Encourage them to exist in photographs. 

Because their life is worth capturing in images today and these images are a part of their unique story.

#existinphotographs #teenagers #seniorphotography #heartboxphotography #seniorportraits #sanjosephotographer

#classof2021 #seniorphotos 

Anya, Lydia, & Trisha | A Celebration of Friendship

“Truly great friends are hard to find, difficult to leave, and impossible to forget.”

- author unknown

The beauty of friendships.

Though the current situation is not anything any of us would have ever chosen, I also see how it’s brought about a great depth of gratitude in a lot of people. Gratitude for the warmth of sunshine they get to feel on their skin as they take a walk. Gratitude for the clarity that comes with a life put on pause, unhurried from the busyness of life. Gratitude for the friendships and family we still have in our life, even though a Zoom or Facetime call might have to suffice for the time being.

The energy and friendship of Anya, Lydia, and Trisha is evident when you spend even five minutes with these ladies. Laughter and warmth is easily seen in their relationship and I am honored to be have created these special portraits for them before the shelter in place a few months back. If anything, especially now, I see these ladies as a beautiful reminder of what a blessing it is to live this life with true friends anchored firmly by your side.

Happy Friday, everyone!

Images | Heartbox Photography

Hair & makeup | Beautiful One Hair & Makeup

“It might be a tragedy to not be born with sisters, but it means you get to pick your own. Lydia, Anya, and I have been friends for over 10 years. We met at work and quickly became close. These two amazing women are sistas who I can tell anything to - my joys, rants, hopes, and sorrows.

And I'm honored to be that person for them.”

- Trisha

“I am an immigrant, a mother of 3 grown up (or almost grown up) children, I made my journey through corporate carrier ladder in high tech - to business consulting and mentoring - to recovering my healing identity and becoming a Chinese medicine practitioner.

I am a healer at heart and I was always meant to do the work I am doing now. “

- Anya

“I'm a California native, wife, kitty mama, and low-tech person working in a high-tech company. I've learned that my hobbies happen in cycles.

At different points in my life, I've been obsessed with dance, knitting, Zentangle, and searching for the perfect lemondrop (martini, not candy).

My most recent hobby is standup paddleboarding, but I don't get out on the water as much as I'd like.”

- Trisha

“We were brought together by laughter.

We traveled from Washington DC business trip and just couldn’t stop laughing. It would have been embarrassing if we were capable of being embarrassed at that moment.

That unabashed feeling of joy and appreciation of life was what made us friends, and it underscores our friendship through all these years. We first became sistas, then become running buddies (and run lots and lots of miles together), and in all that - we became friends for life.”

- Anya

“I feel that I am finally at a place in my life when I live out my vision and my purpose. It does not mean there is no room for growth and learning - actually, there is a lifetime of learning and growing ahead of me and I will never get bored or complacent in what I do, which makes it even more exciting for me.”

- Anya

“In college, I remember learning about The Beauty Myth: how images of beauty are used against women. I've avoided fashion magazines and beauty articles ever since.

Societal pressures are everywhere, and it can be hard to not beat yourself up or get depressed. We have to remember to be our own best allies and have our own back.

Be kind to yourself, you deserve it. And ask for help if your self-love isn't cutting it.”

-Trisha

“Best advice is the one that you are ready to hear.

As I went through life, at different twists and turns of my journey simple words came from sometimes most unexpected people and landed EXACTLY where and how I needed to hear them.

Best truths are always hidden in the plain site.”

- Anya

“Nobody can tell you that you are beautiful - the feeling truly comes from the inside, from knowing your self.

I teach my patients to find the sense of peace and acceptance within selves first, and answer the question Who am I? What do I want? What do I truly want?

Once they find it within themselves - it is all about setting the vision and going after it unapologetically. Then everything falls into place and beauty shines from within.”

- Anya

"Love yourself. No reservations necessary."

- Trisha

Best advice you’ve ever received?

“If I'm afraid of not liking something new, "Try it and see." This was said to me by my boss in my first job out of college, when most things were new and scary for me. It's served me well over the years.”

What do you appreciate most about your life now?

“I most appreciate knowing that I want for nothing. I have a serene home, a stable and nurturing relationship, good health, and enough resources to be comfortable. Sure, there are things I might think I need sometimes - vacations, sparkly things, a new handbag. And it's fun to indulge!

But when I remember to be present and focus on the moment, it's so beautiful to realize I have everything I need.”

Tania | A Celebration of Phenomenal Women

“She remembered who she was…and the game changed.”

-author unknown

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I have known Tania for awhile now, but it wasn’t until she came in for her own photoshoot that I got to really learn more about her own personal story - as a woman, a wife, and a mother.

I think as women, we can relate to one another on a unique level with regards to what it is like when hit hard with the coldest challenges of life, witness the bliss that comes from the peaks of victories, and shed tears of relief when God’s beautiful and constant feed of grace sustains us through it all.

Tania is not hesitant to share all about her faith and how she has seen God transform and strengthen her and her family.

It is beautiful and nothing short of a miracle.

Like every mother and every woman I have photographed, she is understandably hesitant and shy to step out in front of my camera - because she, like all of us as women if we’re honest, sometimes wonder about what the camera will show us about ourselves.

Will it be critical?

Will it be kind?

Or really…should it even matter to us?

One of my favorite things about seeing a client’s transformation is the look that changes in her eyes from when she first comes in for her shoot compared to the last image captured.

It’s almost as if you can see that smile from within that steps out, hesitantly at first, but later with a reassured confidence once it sees that it is more than safe to come out.

That smile, that strength, that unique creation of who Tania is as a person is exactly what I saw emerge in her eyes in these images and I am so very proud to share them with you all here.

Images | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

Alora & Aleayah | A Celebration of Phenomenal Mothers & Daughters

“I am a strong woman because a strong woman raised me.”

-author unknown

Mothers are different kind of hustler. And I love photographing them, especially when they do a mother and daughter photoshoot like Alora did with her daughter, Aleayah. It not only gives them an opportunity to get dolled up together, but to mark a moment in time that celebrates their relationship as well as the beauty that comes from recognizing women raising up the next generation of women.

Portraits can definitely be done with other loved ones, so why not bring in the other awesome people in your life to create new moments like this? These two beauties stepped out in front of my camera at my favorite time of the afternoon (love that softened natural light!) to capture a few shots and I am so proud to share them with you all.

Most mothers are often behind the camera and I want to invite mothers out to step out in front. Give yourself permission to exist in portraits, to celebrate exactly where you are at today. Your children will want to have those photos of you and with you to cherish for themselves. Do it for you, yes, but even more so for you and your loved ones.

Here’s to celebrating phenomenal mothers and daughters in our communities and around the world.

Alora and Aleayah, thank you for the honor of creating something just for you both to cherish for years to come. :)

Image | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

Ruth-Anne | A Celebration of Phenomenal Women

“This world is but a canvas to our imagination.”
-Henry David Thoreau

If there is one thing I firmly believe, it’s that when you are true artist, your inspiration is never just limited to your own medium or even your own abilities, . A lot of the time, my own inspiration as a photographer comes from dancers, the sounds and beats of all different kinds of music from all genres, even watching people knit together a complicated pattern that produces an incredible tapestry that tells a new and bigger story.

I had the privilege to photograph a local Bay Area artist/painter and graphic designer, Ruth-Anne Siegel. I can not paint anything artistic to save my life, which is probably why Ruth-Anne’s work is incredibly beautiful to me. Vibrant colors have always been something I absolutely love and her work embodies some of the most beautiful blends and bursts of color I have ever seen. My words don’t do her work justice, you need to see it for yourself here! When I see her latest creations on social media, it’s almost as if I can also experience and feel her focus, her smile, her joy, taking heed to an invitation into a piece of her world when she makes these these colors come to new life on canvas.

Ruth-Anne is an inspiration to me as photographer and I am so honored to have worked with her on her photoshoot with Heartbox Photography.

Happy Friday, everyone!

Images | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte with Beautiful One Makeup

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Can you tell me a bit about you as a person (your own life journey thus far), what inspired you to start your business and what you find most rewarding about your work?

“I always wanted to be an artist and when I found out I could be a graphic designer that’s what I decided I’d be when I grew up! After a career at a large agency in New York City and then many start ups in Silicon Valley, I decided to work for myself.

My clients are mostly women entrepreneurs running their own businesses or non-profits. My art career doesn’t end with graphic design. I’m also a fine artist. I paint bold, expressive, colorful abstract paintings that I sell locally in art fairs and open studios as well as in local galleries and online.”

What are some things that you would want women to know with regards to beauty, self-confidence, and growing up as a woman in today's world?

“If you are beautiful on the inside, you’ll be beautiful on the outside. A shared smile, a foundation of confidence, and an innate sense of who you are makes you shine. I know that when I’m sure of myself, I can do anything!”

Best advice you ever received?

“Never assume, always ask.”

What do you appreciate most about your life now?

“I appreciate that I and all my loved ones are healthy, happy, and fulfilled.”

Melanie | 2019 | A Celebration of Phenomenal Women

I think with anything that seems intimidating and unknown, it’s much more common to avoid it entirely and somehow hope it will turn out just fine. This includes planning and truly knowing where your financial house stands - whether it’s sand or cement.

I had the pleasure of meeting Melanie awhile back and we immediately connected over our common love/slight obsession with our dogs. In conversation over all things pet-related, I also learned that she is a financial advisor with Financial Perspectives based here in the Bay Area. It is evident that she has a true passion to help educate people make sound financial decisions, especially women. Historically, when it came to personal finances, women seemed to come in second in many aspects, whether it was how much we earned compared to our male counterparts or even when it came to having the tools and knowledge to make the decisions best for retirement, college education planning for kids, etc. Her work encourages women to take a much more active role and to allow education help ease the fears of the unknown when it comes to personal finances.

As someone who advocates for all things that help women continually move forward, it is an honor to share with you all these final images from Melanie’s photoshoot with Heartbox Photography!

Images | Heartbox Photography

Hair & makeup | Beautiful One Makeup Artistry

“Personal finance knowledge is sorely lacking for everyone, and having the ability to share my knowledge and be a part of someone reaching their financial goals gives me great satisfaction.

My journey to the woman I am today has been a constant discovery, which is what I love best, because I have a deep desire to continue to learn.”

-Melanie Pelayo, Financial Advisor

What do you appreciate most about your life now?

“I know I have the skills within me to accomplish what I want to do if I set my mind to it.

I’m grateful to have my family around me and their support no matter what, and appreciate the sacrifices my parents made to help me become the person I am today.”

Phoebe | 2019 | A Celebration of Phenomenal Women

I stared at the blinking cursor on my computer for awhile as I was preparing to write this post.

It wasn’t for any reason that was bad - the complete opposite. It was more like “how do I even have enough words or the right words that would accurately communicate the message and story of Phoebe’s life?”

The one thing that I think anyone can say about Phoebe is that she is all about God and not in a superficial way - rather, in a deep, heartfelt, raw and real way. The kind that makes the skeptic believe in the hope of actual miracles in this world again.

To say she has gone through a lot in her life would be an understatement and yet, what she is quick to share with anyone she meets is a message of the unwavering grace, love, and pursuit of a God that is real and alive. Despite having gone through childhood trauma, physical and mental health battles that sometime resurface even today, grace and hope collided with Phoebe’s life in ways that has changed it and continues to change to it. It is no surprise to me that Phoebe’s daily work in founding Overcoming with Grace is grounded in wanting to help others experience a life transformed as hers has been. Maybe you or someone you know could use a message of hope and life change and this is coming at the right time. Visit her website, learn about her story. You’ll see what I mean. :)

I am so very honored to share with you all the final images from Phoebe’s photoshoot. She is a woman, a devoted wife, a mother, a survivor, and living proof that God does some pretty crazy things out of a never-ending love for His people.

Happy Tuesday, everyone!

Images | Heartbox Photography

Hair & Makeup | Beautiful One Makeup

Can you tell me a bit about your journey since your last photoshoot, what inspired you to start your company, and what you find most rewarding about your work?

Oh man, a LOT has happened. I got pregnant with our second daughter, who is now 2 and is this spunky, funny, sweet, ball of fire!

I started Overcoming with Grace, because I wanted to be an example to women of what is possible.

Whether they've experienced trauma, loss, debilitating health issues, deep negative self-talk, or any pain...they CAN recover.

Not only can they recover, but they can actually have JOY in their life again after experiencing so much heart ache and pain. They can get out of the darkness, even when it seems like there is no light.

Time and time again, God has shown me that with whatever I thought was impossible to overcome or heal, His limitless power can heal anything. We have an impossible God!

What do you appreciate most about your life now?

I appreciate the way I view suffering and trials way more than I ever have. I used to view it as another hardship and challenge that would inevitably come, because, hey, that's the life I've been living. Always a tragedy, trauma, loss, surgery, diagnosis, struggle, failure, betrayal, etc. So what's next?

Now, it's more of: I wonder what God is going to show me, or teach me, or grow me through this? I wonder what I'm going to learn more about Him and myself? It's such a freeing way to view challenges and suffering. This came most clear to me earlier this year when my physical and mental health flared up the most it has in awhile.

It showed me a new layer of living with my conditions, where I could not only still have joy in my life, but also to show others that it is possible to do it too. It showed me a new level of letting go. And being able to LIVE with my family, friends and the other people placed in my life has been such a gift that no condition, past trauma or anything or anyone else can take away!

The most rewarding thing about my work is seeing when the light bulbs start going off in my clients of how they don't have to be at the mercy of their circumstances...when they start being aware that they CAN take back control of their lives in a healthy, empowered way...when they start being aware that they have everything they need within them to succeed and feel loved, and it's not depending on anyone or anything else....seeing all that magic start and unfold more and more is such a gift and privilege!

Best advice you ever received and advice you'd give to your own daughter now regarding confidence, beauty, wholeness as a human in today's day & age?

When you can view beauty and confidence WITHOUT comparing, you've gotten confidence down. (Oh, that just came to me at midnight!!! LOL!)

Even when we compare ourselves to our old self, sometimes we do it negatively and in a way where we keep unhealthily striving.

I would tell my daughter to view her beauty, confidence and wholeness from within, and not the within from herself, but from the one who created her. God is THE voice that will carry her through.

When she has God-confidence and views herself the way He does, then I know it won't matter whatever comes her way, she will be able to soar through!

Preview | Sonia | Glamour and Contemporary Portrait | Fremont, CA

As the years swirl by with a speed that seems to increase each passing year, there is something still so sweet and refreshing about reminders of childhood memories. From the wave of nostalgia that comes from passing by an old neighborhood to rehashing memories with old friends in the laughs that remind us of long summers, giggles over latest crushes, and grade school book reports.

I have known Sonia for more years than I can count. She is truly a beautiful person inside and out and I am so honored to have the opportunity to capture her in these photographs.

Below is a preview into Sonia's photoshoot that I am thrilled to share with you all. There is more to come as always, so be sure to stay tuned!

Many thanks to the wonderful Becky Lau of Beautiful One Makeup Artistry for her styling of Sonia's look for this shoot!