“It’s making a difference in the world that prevents me from ever giving up.”
-Deborah Meier
It is my honor to share with you all this month more about the CEO, Founder, and woman behind the Bay Area-based company, Spirit Sox USA.
Phenomenal women are everywhere and Lisa Riggs is no exception. She comes from a long line of entrepreneurs (her grandfather started his own jam and jelly company!) and is the first in her family to move from food-industry based entrepreneurship to socks! Spirit Sox USA helps fuel fundraisers for organizations in various industries and non-profits, both locally and nationally.
She has also been featured as a podcast guest on Blue Roads Education Group, School Zone Podcast, and Enterprise Podcast Network. In addition to being affectionately known as the “Sock Queen”, Lisa is also a proud mother, wife, and loyal Bay Area fan of both the 49ers and Giants!
Image | Heartbox Photography
Hair & Makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry
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“I founded Spirit Sox USA about 5 years ago. We are a certified woman owned company that customizes socks uniquely for each customer. My true goal is to make the world a better place 1 sock at a time and that's why I do what I do and donate 5% of my profits to helping underserved communities.
On a personal note, I've been married almost 25 years and am enjoying empty nest more than I expected with my husband! My son, Mitchell, is 20 and attends UCI, majoring in Chemistry with a goal of saving the planet with chemistry. My daughter, Kayla, is 19 and will be a sophomore at Cornell, studying communications and already an editor for the Cornell Sun and blog writer for the Women's Network. We love our animals! Our 2 rescue dogs, Tucker and Callie, our 30 year old box turtle, Henry, and our 5 fantail goldfish! In my spare time I love to exercise, enjoy the outdoors, go to the beach and read. My happy place is swimming with the sea turtles in Maui!”
What has your journey looked like personally/professionally to get to where you are now?
“I had to grow a lot personally in order to grow professionally. I'm a perfectionist and perfectionists do not like to fail. Do you know the % of startups that fail? 90%. So my personal growth which included confidence in myself and my abiilites as well as overcoming, or even embracing, the fear of failure. I have to admit Google search is my friend - it's amazing what I have been able to teach myself from full Photoshop skills to how to build a business!”
What do you enjoy about what you do? What are some of the challenges?
“Honestly, my favorite part of my job is helping my customers improve their community or area of the world. Who would think a pair of socks can make the world a better place?!
But time after time, I've seen my customers raise money with their sock fundraisers to fight teen suicide, support Down Syndrome, raise awareness for mental health, fund cancer reasearch on so on."
My main challenge is being a one woman show, not because I'm a woman, but because I wear so many hats. I did get funding to start this company so I truly have built it from the ground up. As we've grown, I've been able to hire contractors to take on roles in the company but I just never seem to have enough time to get it all done.”
Knowing what you know now, what would you tell your 18 year old self?
“My 18 year old self always focused on the negatives about myself rather than the positives. Thankfully I when I went to college I found both my indepence and the start of my self confidence. So if I could talk to her now I'd say: Be kinder to yourself. Enjoy the moment. Have confidence in YOU.”
What do you appreciate most about your life now/what are you most proud of?
“My family 100%. I am so proud of my kids for their intelligence, their accomplishments and most importantly for the genuinely good humans that they are. I'm also very proud of my husband and I who have our 25th anniversary approaching and worked our tails off to create a loving and happy household for our family. As we all know it's not always easy, but it sure is worth it.”
Who inspires you and why?
“My dad has always been my biggest inspiration. He's so smart and confident but also one of the kindest, most thoughtful people you will ever meet. He's run and sold multiple companies so he is tough in the boardroom but a softy with babies and dogs and his grandchildren, too! I come from a family of entrepreneurs. My grandfather started his own jam and jelly company. My dad started a strawberry company. And as the 1st female entrepreneur I took us out of food and into socks!”
A fun or surprising fact about yourself?
“Fun fact: I have a 30 year old box turtle named Henry. He is my sidekick and I love him dearly! Also, I am a sports nut! Die hard 49er and Giants fan. We've had season tickets to the Niners for 31 years and I rarely miss a game!”
If you could meet anyone in history, who would it be and why?
“Honestly, I think I'd like to meet Oprah. She has overcome so many barriers and failures to be the household name that she is while always retaining her class and her authenticity. She is someone women of all ages and colors can look to as a role model.”