San Jose headshot

50 & Fabulous | Open Invitation!

“Elegance is when the inside is as beautiful as the outside.”

-Coco Chanel

As I continue to plug away at working on the 50 & Fabulous Series, I am continuously amazed at the inner and outer beauty of women in this demographic.

Their stories, zest for life, and style are nothing short of amazing.

And yes - there is still room to participate!

If you are a woman who is 50+ in the Bay Area and want to consider being a part of this special portrait series, simply visit the link here to schedule a consultation today. I look forward to chatting with you!

Women in Business | Jerylann Mateo

Part of what makes my work as a portrait photographer for women here in the Bay Area is obviously the opportunity to create images they can be proud of and have forever - AND also celebrate the amazing wins they achieve!

I am so proud to share that my amazing client, Jerylann Mateo, was again named this year as one of RealTrends America's Best Real Estate Professionals. This list represents the top 1.5% of 1.6 million real estate professionals in the United States!

Congratulations on this accomplishment, Jerylann - you rock!

Bay Area Women In Business | Joelle Rabow Maletis

I love hearing about the pivots and turns that paint the journey of a woman’s life and how it contributed to where they are today. It is in these details that make people’s stories so interesting and Joelle Maletis is no exception.

Joelle is a Bay Area-based therapist, with an expertise on military psychology and post traumatic stress disorder. When I first met her, I immediately assumed this was her first career, one that she has aspired to be in from the very beginning - only to find out that her first career was actually as a professional dancer for many years (20!) before an injury prompted her to return to school to become a therapist. And yes, all this while being a mother to her then-one and three year old children!

She is the CEO of Joelle Rabow Maletis & Associates and I am so honored to feature the story of this remarkable woman in today’s Bay Area Women in Business spotlight!

Image by Heartbox Photography

Hair & Makeup by Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

San Jose headshots  & portraits for women by Heartbox Photography

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Can you share a little bit about you and your business? 

I am a native Californian and the CEO and Clinical Supervisor of Joelle Rabow Maletis & Associates Inc. I am also a psychotherapist, military psychology, and PTSD expert. I specialize in trauma, relationship issues, addictions, and life transitions. The work I complete each day allows me to be of service to others while using my educational background and real-life experiences. Outside of the office, I enjoy sports, cooking, running, biking, hiking, reading, and watching women’s soccer.

I started as a ballet dancer by training and was in the dance world for 20 years. I had a career-ending injury and thought therapy would be interesting.

From my own backstory, I fell in love with working through my own stuff and doing that with a therapist. All of a sudden, I was newly divorced with a one and a three-year-old, so I went back to graduate school for the third time and said, “okay well therapy sounds interesting, and I don't know if I’ll be any good at it but let's give it a go.” I have been a therapist ever since and have ended up loving it as much as I loved being a dancer.

What do you enjoy about what you do? What are some of the challenges?

I love that my job is multi-faceted because this makes it exciting. I also enjoy doing mentoring and career development with new therapists and working with clients on growth. Doing media work and talking to people and female business owners in a variety of discipline on mental wellness is something that I always look forward to as well.

Some of the challenges are taking care of myself while taking care of my children, family, team, and clients. It's so hard to be a people pleaser, a perfectionist, and wanting to give everyone everything all the time. As therapists, we give so much all the time, we forget to give to ourselves! I'm definitely guilty of this! It's why I love micro-self-care. 

Knowing what you know now, what would you tell your 18-year-old self?

Who you are right now is not who you will be forever. Stay open minded and willing to try new experiences because even if you fail, that’s okay because growth comes from failure.

What do you appreciate/are most proud of?

What I appreciate and am proud of as an entrepreneur is being fortunate enough to go from borrowing $600 to purchase a couch for my office to growing my business into what it is today. I am very appreciative of the privilege that has allowed me to do that. What I am most proud of is what my kids have accomplished so far in life and the doors they have opened for themselves. 

San Jose women headshot portraits by Heartbox Photography

Who inspires you and why?

Amy Poehler because of the work she does with her smart girl’s foundation.

Her Smart Girls organization encourages uniqueness and intelligence in young people so that they can become themselves without trying to fit in.

The work she does gives young people the opportunity to feel like they fit in while being themselves which is so important.

San Jose women headshot portraits by Heartbox Photography

A fun or surprising fact about yourself?

I have appeared in over sixty movies, commercials, and music videos as a backup dancer.

If you could meet anyone in history, who would it be and why?

Emily Dickinson who bucked the patriarchy and wrote poetry anyway!

Misty Copeland the first black prima ballerina for the American Ballet Theater in NY; and, who redefined ballerinas’ bodies, showing the world that dancers are athletes, not stick figures! And Emmiline Pankhurst who started the suffragettes in the UK during WWI, helping women get the right to vote shortly after the war. 

Kathy | 2019 | A Celebration of Phenomenal Women

“Confidence and intelligence will never stop being beautiful.”

-author unknown

I love hearing stories about women who have stepped out in huge ways to try something new and way out of their comfort zone. It is amazing to see how much that “new” and sometimes scary step turns into something so life-changing for them you’d never guess they had any hesitations in the first place.

Kathy is a devoted mother of 4, a nurse manager here in the Bay Area and a ballroom dancer with the sweetest of smiles. She shared with me that she never would have imagined developing such a love for ballroom dancing, let alone be competing in dance competitions. Needless to say, dance has impacted her greatly and I loved being able to capture Kathy in beautiful outfits she has used in competitions.

Most of all, I loved being able to capture the sweet smile of a woman who continues to celebrate, grow, and learn from the journey that her life has been and what it has yet to be.

Kathy, thank you for trusting me to capture you in this season of your beautiful life. The best is yet to come.

Images | Heartbox Photography

Hair & makeup | Becky Lau of Beautiful One Makeup

“In my real world I am a mom and a nurse. I have been a registered nurse for 31 years and a mom for 21 years. I have twin girls and two boys that bring me much joy and are the center of my life. I don't know what I would do without them!

In my fantasy world, I am a ballroom dancer although my teacher always told me it is not a fantasy anymore, it is my reality! Unfortunately, I had to leave an unhealthy marriage but the past seven years have been such growth years in my life. I've struggled with weight issues my entire life and focus now on healthy eating and exercising regularly. “

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“Balancing a stressful management career and family left very little time for myself and I found ballroom dancing to be my saving grace. It was my escape after a busy work day. It was something I had always wanted to do.

Entering that dance studio over 6 years ago changed my life. I have never been surrounded by so many positive, supportive people who, instead of being judgmental and critical were always uplifting.

I never imagined that I would be out there on the competition floor in those beautiful costumes, make up, hair and spray tan. But they told me I could and I did! The excitement is indescribable.

My mom died at the young age of 53. From her I learned that family is the most important thing in your life, you must do what is best for you, that life is short and you have to enjoy each moment.

From dancing, I learned that comparing yourself and your journey to others is the most damaging thing you can do to your self esteem. I've learned that your confidence needs to come from within.

I have learned that you have to love yourself and take care of yourself before you can take care of anyone else. I was convinced that I would die at this age as well and as I turned 53 this year, I am starting to believe that I will be living a long life.”

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“I appreciate that I have had the opportunity to learn and grow and now I am able to support and mentor others in their career and coping with illness. I appreciate that I have more strength to be uplifting to others.

I am honored to have my patients and their families share their lives with me and that I have the opportunity to make a difference. And I appreciate that I have a beautiful outlet - ballroom dancing - that connects me with a wonderful family of friends who support my journey. Above all I am proud that my children are thriving and doing so well now.

When I first separated from my ex, I purchased a silver band inscribed with the words "Ancora Imparo." It is attributed to Michelangelo and means I am still learning.

I have worn it almost every day since and it is my reminder to be kind to myself, that we learn from every situation and grow each day. It reminds me to not give up.”



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“Ballroom dance has challenged me to do things I never imagined I could do and that has boosted my confidence and self esteem tremendously.

Do I still struggle?

I think we all do but to be around people who support your journey makes such a difference. And nothing compares to that magical feeling of floating across the dance floor and connecting with your partner.

What looks so easy takes much work and that work is the most rewarding part, not the end result.”

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“The best advice I have ever received as an adult was to not quit dancing after my first instructor left - not because I am still dancing but because it taught me how worthwhile it is to challenge yourself and not run away when you are faced with a challenging situation.

Sometimes you must step out of your comfort zone to get better, to learn, to grow, to experience new things. You never get better if you give up. My favorite quote: "Inhale Confidence, Exhale Doubt"

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Karmen | 2019 | A Celebration of Phenomenal Women

“Love yourself for who you are, and trust me, if you are happy from within,

you are the most beautiful person, and your smile is your best asset.”

-Illeana D’Cruz

Karmen Reed is a Money-Mindset Coach and Consultant based here in the Bay Area. I had the privilege of recently photographing this lovely woman and learning not only more about her personal background but also about what inspired her to do the work that she does to help other women achieve their optimal success when it comes to their mindset and outlook on finances. She is also a devoted wife and mother with one of the warmest laughs and sunniest smiles I have ever encountered. If there is one thing I noticed about Karmen from the beginning is that she genuinely passionate about learning all that she can as well as teaching others so that they, too, can grow in their own professional and personal endeavors.

I am extremely honored to share with all of you some of the final images from this lovely woman’s photoshoot with Heartbox Photography. As always, a heartfelt thanks to Kathleen Tinney of A-List Makeup for her beautiful work on Karmen’s styling of hair and makeup for this special experience!

Here’s to celebrating phenomenal women everywhere, especially to women like Karmen who set out to help women realize their own inner-awesomeness.

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“I was born and raised on the island of Brac in a little Mediterranean country Croatia. I came to America in 1987 when I was 20 years old because I fell in love and could not see anything that is in my way of that happiness.

My journey was that of learning. I was always a very curious being, always looking for opportunities to learn more… about everything. This has really allowed me the courage to start my own entrepreneurial journey. I was never alone on that journey. I was surrounded with people who love me and they were my biggest supporters and cheer leaders.

I also always had a mentor, a coach, a community I could rely on for support and help, as much as being challenged to rise up and take steps I was afraid of. This type of environment allowed me to thrive. I was learning about myself, business and the world. This inspired me to share everything I learned, to give back to women who are on a similar journey of empowerment, financial independence, and living their best life every day.

I learned to be a masterful coach. I started mentoring and coaching women and helping them create an amazing relationship with money so they can thrive in every area of their life. I absolutely LOVE watching women go through beautiful transformations when it comes to self-awareness and empowerment.

It is my goal to help many women create an amazing relationship with money, because how we do money is how we do everything.”

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“The best advice I have ever received is from my mom when I was a child:

Go explore and find your own answers.

These words are imprinted inside my soul. I am definitely an explorer. This has become my DNA blueprint.”

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“I believe that the beauty is truly in the eye of the beholder, and that we have to be that for ourselves.

Our empowerment comes from the place of awareness about our self-talk and our emotions.

Our self-confidence comes from our self-empowerment.

We as women have so much to offer to the world, and the world is hungry all the time. When a confident woman offers her love, care, perspective, knowledge, vision to the world, the world stops and listens.”

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“My message to all women today: rise and thrive!

Create a legacy you will be proud of, step into your brave, and show the world your love. This is what beauty is in my eyes.”

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What do you appreciate most about your life now?

“I have an amazing husband, I have two adult children, I have family abroad, and my husband’s big and complicated family is near and dear with many activities, we are surrounded by great friends, and we are very active socially.

I used to think that these are my disadvantages when it comes to my entrepreneurial journey, because these are my obligations as well. Relationships that are strong require work, time, and commitment consistently.

I looked at some of my colleagues who were seemingly more successful and was envious of their freedom from close relationships, mortgage, and family, because they can focus all their time and energy into their business.

What I realized is that my envy was so unfounded. I realized that I am the one with everything I need, and my relationships are my support, my cheerleaders, my biggest fans and that was an advantage.”

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“I love my life and I want to help other

women fall in love with theirs!”

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